Efficient… Or Effective?


A few thousand years ago, a powerful and wealthy young man made the observation to the effect that… as iron sharpens iron, so one person sharpens another.

He knew that to really succeed, we need competition… and honest mentorship.

To create strong habits, and strive to become our best… we need to be challenged.

To remain accountable, and focused on what’s truly important… we need the company of others.

And as leaders and small business owners, we need the advice and insights of a team.


“If you try to fail… and succeed… which did you accomplish?”

That was a question I found on my voicemail recently. Sounds funny, but there is a basic principle here that deserves thought. Indeed, it seems there are an incredible number of people who are working very hard… at things that don’t work very well.

The same gentleman who asked the question above, left one other thought as well… if efficiency is about ‘doing the job right’… effectiveness is about ‘doing the right job’.

I agree.

Many who wonder why life’s not working out the way they wanted are shocked to find out that, based on their actions and habits, it couldn’t be any other way.

You see… they are very good at what they do. In fact, they may be the best.

Yes… there are those who have gotten so good, that they have become 100% efficient… at being totally ineffective. They are doing the wrong job… perfectly.

And the cost?

Well, unfortunately… maybe everything.


I look forward to hearing from you.


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