Tag: advertising

Better Networking… Part III

In my experience, the top three reasons small business owners cite in not wanting to attend networking events are: 1) They have other uses for their time, but feel an…
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Value Vs. Values… Part 1

Earlier today, I heard yet another radio commercial espousing a local company's unwavering commitment to providing 'value' for their customers. Of course, this carries as much weight as the myriad…
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Hitting The Target… Part III

Although cable television had been around for decades, the 1980's saw its entry into the mainstream. The attraction was two-fold. First, we now had 24 hour news and entertainment on…
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Hitting The Target… Part II

Recent studies show that most people now consider advertising during their favorite programming to be an interruption... which of course, it is. Whatever you are watching, or listening to, stops...…
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Hitting The Target… Part I

Short of Super Bowl Sunday, have you ever rushed right home because you were afraid you'd miss some critically important commercials on network T.V.? Do you often long for the…
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What Is Your Position…?

For the third time in as many days, I was privy to a discussion between small business owners and marketers which revolved around the topic of 'positioning'. These conversations were…
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What Are You Worried About…?

So, I'm watching a wildcard game last night between Indianapolis and San Diego, and suddenly something catches my attention. Now, I don't have a dog in this fight... or in…
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‘Tis The Season…

Seasons are important. Many small businesses do half their annual volume during 'their' season, whenever that is, and however long it lasts. If you are involved in retailing... web-based or…
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Is It Really Just About Price? Part I

Okay, so early this morning the temperature where I live in Green Bay, Wisconsin was -6 degrees, with a -30 degree wind chill. For those who live in climates where…
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Can I Be Direct…? Part V

So, the question comes up... with the ease of connecting through e-mail, social networking sites, and other online media, does traditional or direct mail have a place anymore? Well it…
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