Tag: behavior

Unlikely Competitors… Part I

Posted on by Steve Buelow

Okay... as small business owners, leaders, and marketers, we all know that in order to soar we need to create a sound marketing plan. So let's see... what did we…
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What Is Your Position…?

Posted on by Steve Buelow

For the third time in as many days, I was privy to a discussion between small business owners and marketers which revolved around the topic of 'positioning'. These conversations were…
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Predicting Buyer Behavior…

Posted on by Steve Buelow

"Past behavior is a good indicator of future behavior." Over twenty years ago, I wrote this simple sentence. Along with two others, it served as a foundation when I launched…
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Be It Resolved…

Posted on by Steve Buelow

Let's say you have the choice of billing your customers for a membership fee of $50 on the 1st of each month, or $350 for the year if they pay…
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Turning Rants Into Raves…

Posted on by Steve Buelow

I got a call today from someone who raved about the service they received yesterday while flying United Airlines through Chicago. This... on one of the busiest travel days of…
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Can I Be Direct…? Part IV

Posted on by Steve Buelow

It's 1959...; this poor gal's juggling eighteen things and managing multiple deadlines. The phone is ringing off the hook... that's good. But junk mail is pouring in at the rate…
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Some Things Never Change…Part III.

Posted on by Steve Buelow

So... Joe was going to be the next superstar; a real player. Or maybe her name was Mary. Incredible resume, impeccably dressed... and personable. Oh my... was she personable; what…
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Some Things Never Change…Part II.

Posted on by Steve Buelow

Earlier, I wrote how twenty-four words scrawled on small piece of paper in 1986 changed the direction of my professional life. Three little sentences that you can read here. Such…
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Some Things Never Change…

Posted on by Steve Buelow

As a young man in 1986, I scrawled twenty-four words onto a folded piece of paper. Three short sentences... 'principles' if you will... that would greatly influence how I would…
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