Tag: benefits

Better Networking… Part III

In my experience, the top three reasons small business owners cite in not wanting to attend networking events are: 1) They have other uses for their time, but feel an…
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Unlikely Competitors… Part III

If you manufacture computer screens... or coffee cups, step ladders... or any other product from feather dusters to construction equipment... it's pretty easy to figure out where your main competition…
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Do You Know Your ABC’s…? Part I

In yesterday's post, we discussed the great ability that we have as small business owners and marketers to differentiate ourselves from our competitors. This is true for both product and…
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Can We Talk…? Part III

Okay... so what about this habit of not screening incoming calls, which I wrote about here and here. Remember, I learned this over twenty years ago from an incredible PR…
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Are Your Terms Killing You?

"We've got some cash flow issues, and I'm really getting concerned... especially now with the credit crunch", a small business owner related. "What's the average age of your receivables?" I…
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