Tag: brand

Relationship Basics… Part I

Posted on by Steve Buelow

Here are the first two sets of numbers I measure when evaluating the health of business relationships: 1) How much of the current year's business is repeat business? 2) How…
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Hitting The Target… Part I

Posted on by Steve Buelow

Short of Super Bowl Sunday, have you ever rushed right home because you were afraid you'd miss some critically important commercials on network T.V.? Do you often long for the…
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What Is Your Position…?

Posted on by Steve Buelow

For the third time in as many days, I was privy to a discussion between small business owners and marketers which revolved around the topic of 'positioning'. These conversations were…
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Getting To Know…You

Posted on by Steve Buelow

Okay, so the car is packed... phone's charged... GPS is programmed. Just one quick check of the house, and yup... you're ready to go. Oh yeah, just one last thing...…
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