Tag: commoditization

All The Same…? Part II

Posted on by Steve Buelow

Okay, so yesterday I introduced you to an expert (consultant) who makes his living going from live presentation to live presentation, lecturing business groups on his theory that live presentations…
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All The Same…? Part I

Posted on by Steve Buelow

So, a while back I attended a mini-seminar by an expert (consultant) on the internet, and it's effect on turning your product or service into a commodity... whatever it may…
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Is It Time For A Change…? Part I

Posted on by Steve Buelow

Recently, I was speaking with an independent insurance agent who is feeling the effects of the self-serve internet age. They have traditionally carried a fairly significant mass-advertising budget, but now…
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Unlikely Competitors… Part IV

Posted on by Steve Buelow

Competition that is right out front is pretty easy to identify. These are other service businesses that provide similar solutions to exactly the same challenges that we address with our clients.…
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Is It Really Just About Price? Part II

Posted on by Steve Buelow

More and more, we're being told that everything is a commodity... that the time between invention or innovation and commoditization has been reduced to a fraction of the time we…
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