customer experience – SteveBuelow.com

Tag: customer experience

Do Unto Others…

Posted on April 3, 2009 by Steve Buelow

No doubt we're all familiar with the Golden Rule which states that we are to do unto others what we would have done unto us. There is also a counterpart,…

As Fun As A Trip To The Dentist…

Posted on April 2, 2009 by Steve Buelow

Okay, quick... what was the first thought that came into your mind when you read that title? A) Peace B) Joy C) Happiness D) Excitement What... you say? You don't…

All The Same…? Part II

Posted on March 3, 2009 by Steve Buelow

Okay, so yesterday I introduced you to an expert (consultant) who makes his living going from live presentation to live presentation, lecturing business groups on his theory that live presentations…

All The Same…? Part I

Posted on March 2, 2009 by Steve Buelow

So, a while back I attended a mini-seminar by an expert (consultant) on the internet, and it's effect on turning your product or service into a commodity... whatever it may…

Hitting The Target… Part III

Posted on January 19, 2009 by Steve Buelow

Although cable television had been around for decades, the 1980's saw its entry into the mainstream. The attraction was two-fold. First, we now had 24 hour news and entertainment on…

Hitting The Target… Part II

Posted on January 18, 2009 by Steve Buelow

Recent studies show that most people now consider advertising during their favorite programming to be an interruption... which of course, it is. Whatever you are watching, or listening to, stops...…

What Is Your Position…?

Posted on January 14, 2009 by Steve Buelow

For the third time in as many days, I was privy to a discussion between small business owners and marketers which revolved around the topic of 'positioning'. These conversations were…

How we do, what we do…

Posted on January 6, 2009 by Steve Buelow

I was asked the other day about our marketing plans as we launch our practice. Actually, the question revolved around the topic of new and emerging media, web-based marketing, and…

Checking The Pulse Of A Healthy Business…

Posted on January 5, 2009 by Steve Buelow

One of the quickest measures to evaluate the current health, and future potential, of any small business is to look at one simple statistic. This is information you likely have…

Be It Resolved…

Posted on January 1, 2009 by Steve Buelow

Let's say you have the choice of billing your customers for a membership fee of $50 on the 1st of each month, or $350 for the year if they pay…