Tag: differentiation

Value Vs. Values… Part 1

Posted on by Steve Buelow

Earlier today, I heard yet another radio commercial espousing a local company's unwavering commitment to providing 'value' for their customers. Of course, this carries as much weight as the myriad…
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Black Friday Redux & Post-Christmas Musings

Posted on by Steve Buelow

The lead story at every news break today was that Black Friday was back... this time for real as retailers braced for a flood of returns the day after Christmas.…
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Do You Know Your ABC’s…? Part III

Posted on by Steve Buelow

One of the most common frustrations I hear from small business owners is that their employees just don't treat the business with the same degree of care that the owners…
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Do You Know Your ABC’s…? Part I

Posted on by Steve Buelow

In yesterday's post, we discussed the great ability that we have as small business owners and marketers to differentiate ourselves from our competitors. This is true for both product and…
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What’s the difference…?

Posted on by Steve Buelow

Okay..., so how different is one drycleaner or laundromat from another? Or one mega-grocery chain store from its closest compeitor? What about one branch or another at the county library,…
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Is It Really Just About Price? Part II

Posted on by Steve Buelow

More and more, we're being told that everything is a commodity... that the time between invention or innovation and commoditization has been reduced to a fraction of the time we…
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