Tag: direct mail

Hitting The Target… Part II

Posted on by Steve Buelow

Recent studies show that most people now consider advertising during their favorite programming to be an interruption... which of course, it is. Whatever you are watching, or listening to, stops...…
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Can I Be Direct…? Part V

Posted on by Steve Buelow

So, the question comes up... with the ease of connecting through e-mail, social networking sites, and other online media, does traditional or direct mail have a place anymore? Well it…
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Can I Be Direct…? Part IV

Posted on by Steve Buelow

It's 1959...; this poor gal's juggling eighteen things and managing multiple deadlines. The phone is ringing off the hook... that's good. But junk mail is pouring in at the rate…
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Can I Be Direct…? Part III

Posted on by Steve Buelow

You don't like spam. Neither do I..., and neither do our potential customers. Spam is simply junk mail... electronically or otherwise. Spam annoys. So, here is easy advice; don't spam...,…
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Can I Be Direct…? Part II

Posted on by Steve Buelow

Yesterday, I wrote about receiving a 'direct mail' piece crammed with many gawdy, hard-to-read, large display ads for local business... you can read it here. One thing is for sure...,…
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Can I Be Direct…? Part I

Posted on by Steve Buelow

So..., today I picked up a piece of 'direct mail' that was sent to me by the 'nation's premier' advertising magazine. That's what their website says anyway. Unbelievable. This is…
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