Tag: global competition

Is It Time For A Change…? Part I

Recently, I was speaking with an independent insurance agent who is feeling the effects of the self-serve internet age. They have traditionally carried a fairly significant mass-advertising budget, but now…
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What Is Your Position…?

For the third time in as many days, I was privy to a discussion between small business owners and marketers which revolved around the topic of 'positioning'. These conversations were…
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