Tag: ideal customers

Is It Really Just About Price? Part II

Posted on by Steve Buelow

More and more, we're being told that everything is a commodity... that the time between invention or innovation and commoditization has been reduced to a fraction of the time we…
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Can I Be Direct…? Part V

Posted on by Steve Buelow

So, the question comes up... with the ease of connecting through e-mail, social networking sites, and other online media, does traditional or direct mail have a place anymore? Well it…
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Can I Be Direct…? Part IV

Posted on by Steve Buelow

It's 1959...; this poor gal's juggling eighteen things and managing multiple deadlines. The phone is ringing off the hook... that's good. But junk mail is pouring in at the rate…
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Can I Be Direct…? Part III

Posted on by Steve Buelow

You don't like spam. Neither do I..., and neither do our potential customers. Spam is simply junk mail... electronically or otherwise. Spam annoys. So, here is easy advice; don't spam...,…
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Can I Be Direct…? Part II

Posted on by Steve Buelow

Yesterday, I wrote about receiving a 'direct mail' piece crammed with many gawdy, hard-to-read, large display ads for local business... you can read it here. One thing is for sure...,…
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Can I Be Direct…? Part I

Posted on by Steve Buelow

So..., today I picked up a piece of 'direct mail' that was sent to me by the 'nation's premier' advertising magazine. That's what their website says anyway. Unbelievable. This is…
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I Wonder What’s His Angle…? Part II

Posted on by Steve Buelow

Yesterday, I wrote of thoughts that were inspired while watching one of the classic movies of all time.  You can scroll down to read it, or just click here to…
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Engage Ideal Customers In TheirSpace…

Posted on by Steve Buelow

Yesterday I wrote that in regard to the potential applications for small business marketing, I was not initially impressed with social media in general, or social networking in particular. In…
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Powerful Connections…

Posted on by Steve Buelow

Three or four years ago, after hearing so much about social networking and it's potential impact on small business marketing, I needed to find out what the buzz was all about.…
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