marketers – SteveBuelow.com

Tag: marketers

Do As I Say… Or Do As I Do? Part II

Posted on March 27, 2009 by Steve Buelow

It's really a question of integrity. Whether it is brokers looking to hawk securities that they would never own, marketers who sell processes that they would never use, or retailers…

Value Vs. Values… Part 2

Posted on January 31, 2009 by Steve Buelow

A decade ago, 'Corporate Mission Statements' were all the rage. Much thought, countless hours and tens of thousands... wait, hundreds of thousands... no, HUNDREDS OF MILLIONS OF DOLLARS were spent…

Unlikely Competitors… Part IV

Posted on January 25, 2009 by Steve Buelow

Competition that is right out front is pretty easy to identify. These are other service businesses that provide similar solutions to exactly the same challenges that we address with our clients.…

Unlikely Competitors… Part III

Posted on January 24, 2009 by Steve Buelow

If you manufacture computer screens... or coffee cups, step ladders... or any other product from feather dusters to construction equipment... it's pretty easy to figure out where your main competition…

Unlikely Competitors… Part II

Posted on January 23, 2009 by Steve Buelow

"So... who is our biggest competitor?" That was the question I asked my team twenty-something years ago. And the answers flowed freely... naming every other staffing company of merit within…

Unlikely Competitors… Part I

Posted on January 22, 2009 by Steve Buelow

Okay... as small business owners, leaders, and marketers, we all know that in order to soar we need to create a sound marketing plan. So let's see... what did we…

What Is Your Position…?

Posted on January 14, 2009 by Steve Buelow

For the third time in as many days, I was privy to a discussion between small business owners and marketers which revolved around the topic of 'positioning'. These conversations were…

How’s Your Vision…? Part III

Posted on January 12, 2009 by Steve Buelow

We often speak here about small business leadership and marketing principles for three reasons: 1) It's the theme of this blog and I don't want to get in trouble with…

Predicting Buyer Behavior…

Posted on January 9, 2009 by Steve Buelow

"Past behavior is a good indicator of future behavior." Over twenty years ago, I wrote this simple sentence. Along with two others, it served as a foundation when I launched…

How we do, what we do…

Posted on January 6, 2009 by Steve Buelow

I was asked the other day about our marketing plans as we launch our practice. Actually, the question revolved around the topic of new and emerging media, web-based marketing, and…