Tag: marketing budget

Is It Time For A Change…? Part II

Return with me now to those thrilling thoughts of yesterday... You will remember that I had met an independent insurance agent who once had a dominating presence in his local…
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Is It Time For A Change…? Part I

Recently, I was speaking with an independent insurance agent who is feeling the effects of the self-serve internet age. They have traditionally carried a fairly significant mass-advertising budget, but now…
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Can I Be Direct…? Part IV

It's 1959...; this poor gal's juggling eighteen things and managing multiple deadlines. The phone is ringing off the hook... that's good. But junk mail is pouring in at the rate…
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Can I Be Direct…? Part III

You don't like spam. Neither do I..., and neither do our potential customers. Spam is simply junk mail... electronically or otherwise. Spam annoys. So, here is easy advice; don't spam...,…
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Can I Be Direct…? Part I

So..., today I picked up a piece of 'direct mail' that was sent to me by the 'nation's premier' advertising magazine. That's what their website says anyway. Unbelievable. This is…
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Is It Really Time To Hunker Down…?

As it gets cold again here in Wisconsin, I find myself thinking back a few months to when it was just getting warm again in Wisconsin! The Friday before Easter…
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Which Way To Go… ?

The story you are about to hear is... well, you know it's true. The names have been changed so you can plug in your own... Monday morning. All six incoming…
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