Tag: mass market

Is Good Enough… Good Enough? Part II

Posted on by Steve Buelow

Well, I wasn't really planning to carry this topic over from yesterday; however, a conversation earlier today made me want to expand on it. I was asked the question whether…
Read More

Is It Time For A Change…? Part I

Posted on by Steve Buelow

Recently, I was speaking with an independent insurance agent who is feeling the effects of the self-serve internet age. They have traditionally carried a fairly significant mass-advertising budget, but now…
Read More

Hitting The Target… Part II

Posted on by Steve Buelow

Recent studies show that most people now consider advertising during their favorite programming to be an interruption... which of course, it is. Whatever you are watching, or listening to, stops...…
Read More

What Is Your Position…?

Posted on by Steve Buelow

For the third time in as many days, I was privy to a discussion between small business owners and marketers which revolved around the topic of 'positioning'. These conversations were…
Read More

Merry Christmas 2008

Posted on by Steve Buelow

The news media continues to try and be relevent by telling people what they ought to do, ought to buy, and ought to spend (or not), based on what other…
Read More

Can I Be Direct…? Part V

Posted on by Steve Buelow

So, the question comes up... with the ease of connecting through e-mail, social networking sites, and other online media, does traditional or direct mail have a place anymore? Well it…
Read More

Can I Be Direct…? Part IV

Posted on by Steve Buelow

It's 1959...; this poor gal's juggling eighteen things and managing multiple deadlines. The phone is ringing off the hook... that's good. But junk mail is pouring in at the rate…
Read More

I Wonder What’s His Angle…? Part II

Posted on by Steve Buelow

Yesterday, I wrote of thoughts that were inspired while watching one of the classic movies of all time.  You can scroll down to read it, or just click here to…
Read More