Tag: message

Hitting The Target… Part II

Posted on by Steve Buelow

Recent studies show that most people now consider advertising during their favorite programming to be an interruption... which of course, it is. Whatever you are watching, or listening to, stops...…
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Hitting The Target… Part I

Posted on by Steve Buelow

Short of Super Bowl Sunday, have you ever rushed right home because you were afraid you'd miss some critically important commercials on network T.V.? Do you often long for the…
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What Is Your Position…?

Posted on by Steve Buelow

For the third time in as many days, I was privy to a discussion between small business owners and marketers which revolved around the topic of 'positioning'. These conversations were…
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Predicting Buyer Behavior…

Posted on by Steve Buelow

"Past behavior is a good indicator of future behavior." Over twenty years ago, I wrote this simple sentence. Along with two others, it served as a foundation when I launched…
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Black Friday Redux & Post-Christmas Musings

Posted on by Steve Buelow

The lead story at every news break today was that Black Friday was back... this time for real as retailers braced for a flood of returns the day after Christmas.…
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Merry Christmas 2008

Posted on by Steve Buelow

The news media continues to try and be relevent by telling people what they ought to do, ought to buy, and ought to spend (or not), based on what other…
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Can I Be Direct…? Part V

Posted on by Steve Buelow

So, the question comes up... with the ease of connecting through e-mail, social networking sites, and other online media, does traditional or direct mail have a place anymore? Well it…
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Are Your Terms Killing You?

Posted on by Steve Buelow

"We've got some cash flow issues, and I'm really getting concerned... especially now with the credit crunch", a small business owner related. "What's the average age of your receivables?" I…
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