Tag: position

Value Vs. Values… Part 1

Posted on by Steve Buelow

Earlier today, I heard yet another radio commercial espousing a local company's unwavering commitment to providing 'value' for their customers. Of course, this carries as much weight as the myriad…
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Unlikely Competitors… Part II

Posted on by Steve Buelow

"So... who is our biggest competitor?" That was the question I asked my team twenty-something years ago. And the answers flowed freely... naming every other staffing company of merit within…
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What Is Your Position…?

Posted on by Steve Buelow

For the third time in as many days, I was privy to a discussion between small business owners and marketers which revolved around the topic of 'positioning'. These conversations were…
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