Tag: radio advertising

Value Vs. Values… Part 1

Posted on by Steve Buelow

Earlier today, I heard yet another radio commercial espousing a local company's unwavering commitment to providing 'value' for their customers. Of course, this carries as much weight as the myriad…
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Hitting The Target… Part II

Posted on by Steve Buelow

Recent studies show that most people now consider advertising during their favorite programming to be an interruption... which of course, it is. Whatever you are watching, or listening to, stops...…
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Hitting The Target… Part I

Posted on by Steve Buelow

Short of Super Bowl Sunday, have you ever rushed right home because you were afraid you'd miss some critically important commercials on network T.V.? Do you often long for the…
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