Tag: research

What Is Your Position…?

Posted on by Steve Buelow

For the third time in as many days, I was privy to a discussion between small business owners and marketers which revolved around the topic of 'positioning'. These conversations were…
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Checking The Pulse Of A Healthy Business…

Posted on by Steve Buelow

One of the quickest measures to evaluate the current health, and future potential, of any small business is to look at one simple statistic. This is information you likely have…
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No Thanks, I’m Just… Researching.

Posted on by Steve Buelow

As we're out and about, going from store to store... the same two-sentence conversations are happening everywhere. The question is familiar to all of us, "Can I help you?"... as…
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Can I Be Direct…? Part IV

Posted on by Steve Buelow

It's 1959...; this poor gal's juggling eighteen things and managing multiple deadlines. The phone is ringing off the hook... that's good. But junk mail is pouring in at the rate…
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Can I Be Direct…? Part III

Posted on by Steve Buelow

You don't like spam. Neither do I..., and neither do our potential customers. Spam is simply junk mail... electronically or otherwise. Spam annoys. So, here is easy advice; don't spam...,…
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