Tag: traditional media

Hitting The Target… Part II

Posted on by Steve Buelow

Recent studies show that most people now consider advertising during their favorite programming to be an interruption... which of course, it is. Whatever you are watching, or listening to, stops...…
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Hitting The Target… Part I

Posted on by Steve Buelow

Short of Super Bowl Sunday, have you ever rushed right home because you were afraid you'd miss some critically important commercials on network T.V.? Do you often long for the…
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What Is Your Position…?

Posted on by Steve Buelow

For the third time in as many days, I was privy to a discussion between small business owners and marketers which revolved around the topic of 'positioning'. These conversations were…
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How we do, what we do…

Posted on by Steve Buelow

I was asked the other day about our marketing plans as we launch our practice. Actually, the question revolved around the topic of new and emerging media, web-based marketing, and…
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Can I Be Direct…? Part II

Posted on by Steve Buelow

Yesterday, I wrote about receiving a 'direct mail' piece crammed with many gawdy, hard-to-read, large display ads for local business... you can read it here. One thing is for sure...,…
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Which Way To Go… ?

Posted on by Steve Buelow

The story you are about to hear is... well, you know it's true. The names have been changed so you can plug in your own... Monday morning. All six incoming…
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