So, how often would you advertise if it cost you next to nothing?
Or would you prefer PR releases for the same price? Okay, you got it… Imagine this…
The editors of the New York Times, the USA Today, and the WSJ just called and left messages… too bad you were out.
Time, Newsweek, and The Economist will be calling tomorrow, and CNN Money and Fox Business the day after that. They all have the same offer for you.
Unlimited face-time for you and your business, no cost… in every local, national, and international publication and broadcast. All they ask is that you add real value to your market in the form of answers, solutions, and ideas; that you keep your content fresh; and that you don’t offend.
Are you interested?
Well… I’ve got some good news, and… some even better news!
The good news is that it was all a dream, and you are now well-rested to hear what’s coming next. The better news is that you no longer have to wait for those calls; calls that weren’t coming anyway!
Never again will you be dependent on BIG Media to get your stories out… never again will you pay through the nose to have a handful of influencers make or break your offering. No… from now on, you’re going to tell all the stories you couldn’t afford to tell before. All of them.
You see, when the former vice-president invented the internet, little did he know that one day it would be hijacked and used by you to… *gasp!*… PROMOTE YOUR BUSINESS!
But that is exactly what happened, and that’s exactly what you’re going to do.
And it’s about time, too, because as business owners we all have stories that need to be told; stories rich in history that define what we do…and why we do what we do. Stories that shed light on who we are and what we believe… and how we’re making a difference in our corner of the world.
Our employees also have stories; as do our customers and suppliers. They all have stories to tell… stories that put a very human, very real face on our businesses, services, and products. These shared experiences are binding; they give us reasons… and relationships… to work together.
Not long ago, it seemed that technology might remove many personal interactions, leading to reduced service in a wide range of business activities. If you have ever been forwarded to a foreign call center or received auto-respond e-mails that had nothing to do with your original inquiry, then you understand.
But now, that very same technology has resulted in cutting edge online media and powerful internet marketing. And it has given each of us the ability to know, and be known by, our customers and the market in ways we could not have comprehended just a few short years ago.
And the cost? Comparatively… next to nothing.
Questions:
What stories would you like to tell, if money were no object? Who would you tell?
What three things would you like the world to know about you? Who will tell them? How?
I look forward to hearing from you.
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