Tag: competitive advantage

Is It Time For A Change…? Part II

Return with me now to those thrilling thoughts of yesterday... You will remember that I had met an independent insurance agent who once had a dominating presence in his local…
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Value Vs. Values… Part 2

A decade ago, 'Corporate Mission Statements' were all the rage. Much thought, countless hours and tens of thousands... wait, hundreds of thousands... no, HUNDREDS OF MILLIONS OF DOLLARS were spent…
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No Thanks, I’m Just… Researching.

As we're out and about, going from store to store... the same two-sentence conversations are happening everywhere. The question is familiar to all of us, "Can I help you?"... as…
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Do You Know Your ABC’s…? Part I

In yesterday's post, we discussed the great ability that we have as small business owners and marketers to differentiate ourselves from our competitors. This is true for both product and…
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Are Your Terms Killing You?

"We've got some cash flow issues, and I'm really getting concerned... especially now with the credit crunch", a small business owner related. "What's the average age of your receivables?" I…
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