Tag: competitors

As Fun As A Trip To The Dentist…

Okay, quick... what was the first thought that came into your mind when you read that title? A) Peace B) Joy C) Happiness D) Excitement What... you say? You don't…
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All The Same…? Part II

Okay, so yesterday I introduced you to an expert (consultant) who makes his living going from live presentation to live presentation, lecturing business groups on his theory that live presentations…
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Is It Time For A Change…? Part II

Return with me now to those thrilling thoughts of yesterday... You will remember that I had met an independent insurance agent who once had a dominating presence in his local…
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Value Vs. Values… Part 2

A decade ago, 'Corporate Mission Statements' were all the rage. Much thought, countless hours and tens of thousands... wait, hundreds of thousands... no, HUNDREDS OF MILLIONS OF DOLLARS were spent…
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Unlikely Competitors… Part IV

Competition that is right out front is pretty easy to identify. These are other service businesses that provide similar solutions to exactly the same challenges that we address with our clients.…
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Unlikely Competitors… Part III

If you manufacture computer screens... or coffee cups, step ladders... or any other product from feather dusters to construction equipment... it's pretty easy to figure out where your main competition…
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Unlikely Competitors… Part II

"So... who is our biggest competitor?" That was the question I asked my team twenty-something years ago. And the answers flowed freely... naming every other staffing company of merit within…
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Unlikely Competitors… Part I

Okay... as small business owners, leaders, and marketers, we all know that in order to soar we need to create a sound marketing plan. So let's see... what did we…
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What Is Your Position…?

For the third time in as many days, I was privy to a discussion between small business owners and marketers which revolved around the topic of 'positioning'. These conversations were…
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Checking The Pulse Of A Healthy Business…

One of the quickest measures to evaluate the current health, and future potential, of any small business is to look at one simple statistic. This is information you likely have…
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