customer engagement – SteveBuelow.com

Tag: customer engagement

Your Best Customers… Part I

Posted on February 3, 2009 by Steve Buelow

I'm minding my own business, enjoying a coffee at a local Barnes and Noble when two thirty-something business guys sit down right behind me. It's cramped, and short of cupping…

Hitting The Target… Part I

Posted on January 17, 2009 by Steve Buelow

Short of Super Bowl Sunday, have you ever rushed right home because you were afraid you'd miss some critically important commercials on network T.V.? Do you often long for the…

How we do, what we do…

Posted on January 6, 2009 by Steve Buelow

I was asked the other day about our marketing plans as we launch our practice. Actually, the question revolved around the topic of new and emerging media, web-based marketing, and…

No Thanks, I’m Just… Researching.

Posted on December 28, 2008 by Steve Buelow

As we're out and about, going from store to store... the same two-sentence conversations are happening everywhere. The question is familiar to all of us, "Can I help you?"... as…

What’s the difference…?

Posted on December 19, 2008 by Steve Buelow

Okay..., so how different is one drycleaner or laundromat from another? Or one mega-grocery chain store from its closest compeitor? What about one branch or another at the county library,…

Can I Be Direct…? Part V

Posted on December 15, 2008 by Steve Buelow

So, the question comes up... with the ease of connecting through e-mail, social networking sites, and other online media, does traditional or direct mail have a place anymore? Well it…

Can I Be Direct…? Part III

Posted on December 13, 2008 by Steve Buelow

You don't like spam. Neither do I..., and neither do our potential customers. Spam is simply junk mail... electronically or otherwise. Spam annoys. So, here is easy advice; don't spam...,…

Can I Be Direct…? Part II

Posted on December 12, 2008 by Steve Buelow

Yesterday, I wrote about receiving a 'direct mail' piece crammed with many gawdy, hard-to-read, large display ads for local business... you can read it here. One thing is for sure...,…

Can I Be Direct…? Part I

Posted on December 11, 2008 by Steve Buelow

So..., today I picked up a piece of 'direct mail' that was sent to me by the 'nation's premier' advertising magazine. That's what their website says anyway. Unbelievable. This is…

Is Bigger Always Better…? Part III

Posted on December 5, 2008 by Steve Buelow

You can get very big by staying small. In a previous post, I talked about turning around a company with my desire to stay local. Here's how we did it:…