Tag: customer expectations

All The Same…? Part II

Posted on by Steve Buelow

Okay, so yesterday I introduced you to an expert (consultant) who makes his living going from live presentation to live presentation, lecturing business groups on his theory that live presentations…
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What Is Your Position…?

Posted on by Steve Buelow

For the third time in as many days, I was privy to a discussion between small business owners and marketers which revolved around the topic of 'positioning'. These conversations were…
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How we do, what we do…

Posted on by Steve Buelow

I was asked the other day about our marketing plans as we launch our practice. Actually, the question revolved around the topic of new and emerging media, web-based marketing, and…
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Black Friday Redux & Post-Christmas Musings

Posted on by Steve Buelow

The lead story at every news break today was that Black Friday was back... this time for real as retailers braced for a flood of returns the day after Christmas.…
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Do You Know Your ABC’s…? Part I

Posted on by Steve Buelow

In yesterday's post, we discussed the great ability that we have as small business owners and marketers to differentiate ourselves from our competitors. This is true for both product and…
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And If The Competition Jumped In The Lake…?

Posted on by Steve Buelow

"But Mom... everyone else gets to go! Bobby gets to go!!!" "And if Bobby jumped in the lake... would you jump in too?" my mother calmly asked. I hated that…
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