Tag: customers

The Buck Stops Where…

I've made a lot of mistakes in business over the years. Most were pretty minor... but several were... let's just say, significant learning experiences. One of the biggest was that…
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As Fun As A Trip To The Dentist…

Okay, quick... what was the first thought that came into your mind when you read that title? A) Peace B) Joy C) Happiness D) Excitement What... you say? You don't…
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All The Same…? Part II

Okay, so yesterday I introduced you to an expert (consultant) who makes his living going from live presentation to live presentation, lecturing business groups on his theory that live presentations…
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All The Same…? Part I

So, a while back I attended a mini-seminar by an expert (consultant) on the internet, and it's effect on turning your product or service into a commodity... whatever it may…
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Is This Place Safe…? Part III

There's an old saying that "it's lonely at the top". And yes, I have met some lonely leaders over the years... but it was of their own choosing. It's only…
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Is This Place Safe…? Part II

Awhile back, I spoke with a small business leader who was struggling. I asked him how many ideas he had coming in from the field... from his staff, as well…
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Unlikely Competitors… Part IV

Competition that is right out front is pretty easy to identify. These are other service businesses that provide similar solutions to exactly the same challenges that we address with our clients.…
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Unlikely Competitors… Part I

Okay... as small business owners, leaders, and marketers, we all know that in order to soar we need to create a sound marketing plan. So let's see... what did we…
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Hitting The Target… Part III

Although cable television had been around for decades, the 1980's saw its entry into the mainstream. The attraction was two-fold. First, we now had 24 hour news and entertainment on…
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Hitting The Target… Part II

Recent studies show that most people now consider advertising during their favorite programming to be an interruption... which of course, it is. Whatever you are watching, or listening to, stops...…
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