Tag: delivering content

Unlikely Competitors… Part III

If you manufacture computer screens... or coffee cups, step ladders... or any other product from feather dusters to construction equipment... it's pretty easy to figure out where your main competition…
Read More

Hitting The Target… Part II

Recent studies show that most people now consider advertising during their favorite programming to be an interruption... which of course, it is. Whatever you are watching, or listening to, stops...…
Read More

Predicting Buyer Behavior…

"Past behavior is a good indicator of future behavior." Over twenty years ago, I wrote this simple sentence. Along with two others, it served as a foundation when I launched…
Read More

Can I Be Direct…? Part V

So, the question comes up... with the ease of connecting through e-mail, social networking sites, and other online media, does traditional or direct mail have a place anymore? Well it…
Read More

Can I Be Direct…? Part I

So..., today I picked up a piece of 'direct mail' that was sent to me by the 'nation's premier' advertising magazine. That's what their website says anyway. Unbelievable. This is…
Read More