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Tag: ideal customers

As Fun As A Trip To The Dentist…

Posted on April 2, 2009 by Steve Buelow

Okay, quick... what was the first thought that came into your mind when you read that title? A) Peace B) Joy C) Happiness D) Excitement What... you say? You don't…

Better Networking… Part IV

Posted on February 18, 2009 by Steve Buelow

So, if the purpose of networking is to build a network, then what is the purpose of building a network? The majority of the time that I ask this question…

Better Networking… Part III

Posted on February 16, 2009 by Steve Buelow

In my experience, the top three reasons small business owners cite in not wanting to attend networking events are: 1) They have other uses for their time, but feel an…

Better Networking… Part II

Posted on February 15, 2009 by Steve Buelow

As I mentioned yesterday, networking is one of your most powerful tools in creating influence for your business. I find, however, that most small business leaders that I speak with…

Relationship Basics… Part II

Posted on February 7, 2009 by Steve Buelow

Okay... so if great relationships are the secret to a satisfying and meaningful life... and if successful long term relationships are fueled by common values... where do we begin? We…

Relationship Basics… Part I

Posted on February 5, 2009 by Steve Buelow

Here are the first two sets of numbers I measure when evaluating the health of business relationships: 1) How much of the current year's business is repeat business? 2) How…

Your Best Customers… Part II

Posted on February 4, 2009 by Steve Buelow

In the spirit of yesterday's article, I thought I would do a little unscientific test today. So I spoke with three random people (I said it was unscientific), and asked…

Your Best Customers… Part I

Posted on February 3, 2009 by Steve Buelow

I'm minding my own business, enjoying a coffee at a local Barnes and Noble when two thirty-something business guys sit down right behind me. It's cramped, and short of cupping…

Value Vs. Values… Part 1

Posted on January 30, 2009 by Steve Buelow

Earlier today, I heard yet another radio commercial espousing a local company's unwavering commitment to providing 'value' for their customers. Of course, this carries as much weight as the myriad…

Unlikely Competitors… Part IV

Posted on January 25, 2009 by Steve Buelow

Competition that is right out front is pretty easy to identify. These are other service businesses that provide similar solutions to exactly the same challenges that we address with our clients.…