Tag: internet

As Fun As A Trip To The Dentist…

Okay, quick... what was the first thought that came into your mind when you read that title? A) Peace B) Joy C) Happiness D) Excitement What... you say? You don't…
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All The Same…? Part I

So, a while back I attended a mini-seminar by an expert (consultant) on the internet, and it's effect on turning your product or service into a commodity... whatever it may…
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Is It Time For A Change…? Part I

Recently, I was speaking with an independent insurance agent who is feeling the effects of the self-serve internet age. They have traditionally carried a fairly significant mass-advertising budget, but now…
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Some Things Never Change…Part II.

Earlier, I wrote how twenty-four words scrawled on small piece of paper in 1986 changed the direction of my professional life. Three little sentences that you can read here. Such…
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What’s Your Story?

So, how often would you advertise if it cost you next to nothing? Or would you prefer PR releases for the same price? Okay, you got it... Imagine this... The…
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