Tag: lessons

Your Best Customers… Part I

I'm minding my own business, enjoying a coffee at a local Barnes and Noble when two thirty-something business guys sit down right behind me. It's cramped, and short of cupping…
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Unlikely Competitors… Part I

Okay... as small business owners, leaders, and marketers, we all know that in order to soar we need to create a sound marketing plan. So let's see... what did we…
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Do Something…

Okay... so I was twenty-five years old... just hired to help establish a skilled-trades division for a regional staffing company... first day in the office. My boss approaches, "We can…
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Can I Be Direct…? Part I

So..., today I picked up a piece of 'direct mail' that was sent to me by the 'nation's premier' advertising magazine. That's what their website says anyway. Unbelievable. This is…
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