Tag: marketing plan

Is It Time For A Change…? Part II

Return with me now to those thrilling thoughts of yesterday... You will remember that I had met an independent insurance agent who once had a dominating presence in his local…
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Unlikely Competitors… Part IV

Competition that is right out front is pretty easy to identify. These are other service businesses that provide similar solutions to exactly the same challenges that we address with our clients.…
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Unlikely Competitors… Part III

If you manufacture computer screens... or coffee cups, step ladders... or any other product from feather dusters to construction equipment... it's pretty easy to figure out where your main competition…
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Unlikely Competitors… Part II

"So... who is our biggest competitor?" That was the question I asked my team twenty-something years ago. And the answers flowed freely... naming every other staffing company of merit within…
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Unlikely Competitors… Part I

Okay... as small business owners, leaders, and marketers, we all know that in order to soar we need to create a sound marketing plan. So let's see... what did we…
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How we do, what we do…

I was asked the other day about our marketing plans as we launch our practice. Actually, the question revolved around the topic of new and emerging media, web-based marketing, and…
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What Are You Worried About…?

So, I'm watching a wildcard game last night between Indianapolis and San Diego, and suddenly something catches my attention. Now, I don't have a dog in this fight... or in…
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Can I Be Direct…? Part V

So, the question comes up... with the ease of connecting through e-mail, social networking sites, and other online media, does traditional or direct mail have a place anymore? Well it…
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Can I Be Direct…? Part IV

It's 1959...; this poor gal's juggling eighteen things and managing multiple deadlines. The phone is ringing off the hook... that's good. But junk mail is pouring in at the rate…
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Can I Be Direct…? Part II

Yesterday, I wrote about receiving a 'direct mail' piece crammed with many gawdy, hard-to-read, large display ads for local business... you can read it here. One thing is for sure...,…
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