marketing professionals – SteveBuelow.com

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Unlikely Competitors… Part II

Posted on January 23, 2009 by Steve Buelow

"So... who is our biggest competitor?" That was the question I asked my team twenty-something years ago. And the answers flowed freely... naming every other staffing company of merit within…

Unlikely Competitors… Part I

Posted on January 22, 2009 by Steve Buelow

Okay... as small business owners, leaders, and marketers, we all know that in order to soar we need to create a sound marketing plan. So let's see... what did we…

Hitting The Target… Part I

Posted on January 17, 2009 by Steve Buelow

Short of Super Bowl Sunday, have you ever rushed right home because you were afraid you'd miss some critically important commercials on network T.V.? Do you often long for the…

What Is Your Position…?

Posted on January 14, 2009 by Steve Buelow

For the third time in as many days, I was privy to a discussion between small business owners and marketers which revolved around the topic of 'positioning'. These conversations were…

Predicting Buyer Behavior…

Posted on January 9, 2009 by Steve Buelow

"Past behavior is a good indicator of future behavior." Over twenty years ago, I wrote this simple sentence. Along with two others, it served as a foundation when I launched…

What Are You Worried About…?

Posted on January 4, 2009 by Steve Buelow

So, I'm watching a wildcard game last night between Indianapolis and San Diego, and suddenly something catches my attention. Now, I don't have a dog in this fight... or in…

Merry Christmas 2008

Posted on December 25, 2008 by Steve Buelow

The news media continues to try and be relevent by telling people what they ought to do, ought to buy, and ought to spend (or not), based on what other…

Do You Know Your ABC’s…? Part I

Posted on December 20, 2008 by Steve Buelow

In yesterday's post, we discussed the great ability that we have as small business owners and marketers to differentiate ourselves from our competitors. This is true for both product and…

Is It Really Just About Price? Part II

Posted on December 17, 2008 by Steve Buelow

More and more, we're being told that everything is a commodity... that the time between invention or innovation and commoditization has been reduced to a fraction of the time we…

Can I Be Direct…? Part V

Posted on December 15, 2008 by Steve Buelow

So, the question comes up... with the ease of connecting through e-mail, social networking sites, and other online media, does traditional or direct mail have a place anymore? Well it…