Tag: mass advertising

Is Good Enough… Good Enough? Part II

Posted on by Steve Buelow

Well, I wasn't really planning to carry this topic over from yesterday; however, a conversation earlier today made me want to expand on it. I was asked the question whether…
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Is It Time For A Change…? Part II

Posted on by Steve Buelow

Return with me now to those thrilling thoughts of yesterday... You will remember that I had met an independent insurance agent who once had a dominating presence in his local…
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Is It Time For A Change…? Part I

Posted on by Steve Buelow

Recently, I was speaking with an independent insurance agent who is feeling the effects of the self-serve internet age. They have traditionally carried a fairly significant mass-advertising budget, but now…
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Hitting The Target… Part III

Posted on by Steve Buelow

Although cable television had been around for decades, the 1980's saw its entry into the mainstream. The attraction was two-fold. First, we now had 24 hour news and entertainment on…
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Hitting The Target… Part II

Posted on by Steve Buelow

Recent studies show that most people now consider advertising during their favorite programming to be an interruption... which of course, it is. Whatever you are watching, or listening to, stops...…
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