Tag: pricing

Unlikely Competitors… Part IV

Competition that is right out front is pretty easy to identify. These are other service businesses that provide similar solutions to exactly the same challenges that we address with our clients.…
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Unlikely Competitors… Part I

Okay... as small business owners, leaders, and marketers, we all know that in order to soar we need to create a sound marketing plan. So let's see... what did we…
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Black Friday Redux & Post-Christmas Musings

The lead story at every news break today was that Black Friday was back... this time for real as retailers braced for a flood of returns the day after Christmas.…
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Merry Christmas 2008

The news media continues to try and be relevent by telling people what they ought to do, ought to buy, and ought to spend (or not), based on what other…
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Do You Know Your ABC’s…? Part III

One of the most common frustrations I hear from small business owners is that their employees just don't treat the business with the same degree of care that the owners…
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Is It Really Just About Price? Part II

More and more, we're being told that everything is a commodity... that the time between invention or innovation and commoditization has been reduced to a fraction of the time we…
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Is It Really Just About Price? Part I

Okay, so early this morning the temperature where I live in Green Bay, Wisconsin was -6 degrees, with a -30 degree wind chill. For those who live in climates where…
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