Tag: relevance

Retirement’s Overrated… Part III

Well, as long as we're on the subject... I guess we do need to talk about it. I mean, I've touched on a number of my thoughts about retirement... or should…
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Unlikely Competitors… Part III

If you manufacture computer screens... or coffee cups, step ladders... or any other product from feather dusters to construction equipment... it's pretty easy to figure out where your main competition…
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Hitting The Target… Part II

Recent studies show that most people now consider advertising during their favorite programming to be an interruption... which of course, it is. Whatever you are watching, or listening to, stops...…
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Predicting Buyer Behavior…

"Past behavior is a good indicator of future behavior." Over twenty years ago, I wrote this simple sentence. Along with two others, it served as a foundation when I launched…
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