Tag: suppliers as marketers

The Buck Stops Where…

I've made a lot of mistakes in business over the years. Most were pretty minor... but several were... let's just say, significant learning experiences. One of the biggest was that…
Read More

Is This Place Safe…? Part III

There's an old saying that "it's lonely at the top". And yes, I have met some lonely leaders over the years... but it was of their own choosing. It's only…
Read More

Is This Place Safe…? Part II

Awhile back, I spoke with a small business leader who was struggling. I asked him how many ideas he had coming in from the field... from his staff, as well…
Read More

‘Tis The Season…

Seasons are important. Many small businesses do half their annual volume during 'their' season, whenever that is, and however long it lasts. If you are involved in retailing... web-based or…
Read More

What’s Your Story?

So, how often would you advertise if it cost you next to nothing? Or would you prefer PR releases for the same price? Okay, you got it... Imagine this... The…
Read More