A decade ago, 'Corporate Mission Statements' were all the rage. Much thought, countless hours and tens of thousands... wait, hundreds of thousands... no, HUNDREDS OF MILLIONS OF DOLLARS were spent…
Earlier today, I heard yet another radio commercial espousing a local company's unwavering commitment to providing 'value' for their customers. Of course, this carries as much weight as the myriad…
If you manufacture computer screens... or coffee cups, step ladders... or any other product from feather dusters to construction equipment... it's pretty easy to figure out where your main competition…
I was asked the other day about our marketing plans as we launch our practice. Actually, the question revolved around the topic of new and emerging media, web-based marketing, and…
A few additional thoughts as you finalize your list of goals for the new year. First, be sure that they are important to you; that they are worthy of the…