Tag: value

Value Vs. Values… Part 2

A decade ago, 'Corporate Mission Statements' were all the rage. Much thought, countless hours and tens of thousands... wait, hundreds of thousands... no, HUNDREDS OF MILLIONS OF DOLLARS were spent…
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Value Vs. Values… Part 1

Earlier today, I heard yet another radio commercial espousing a local company's unwavering commitment to providing 'value' for their customers. Of course, this carries as much weight as the myriad…
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Unlikely Competitors… Part III

If you manufacture computer screens... or coffee cups, step ladders... or any other product from feather dusters to construction equipment... it's pretty easy to figure out where your main competition…
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How we do, what we do…

I was asked the other day about our marketing plans as we launch our practice. Actually, the question revolved around the topic of new and emerging media, web-based marketing, and…
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Goals for 2009…

A few additional thoughts as you finalize your list of goals for the new year. First, be sure that they are important to you; that they are worthy of the…
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