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Is It Really Just About Price? Part II

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More and more, we're being told that everything is a commodity... that the time between invention or innovation and commoditization has been reduced to a fraction of the time we…
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Is It Really Just About Price? Part I

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Okay, so early this morning the temperature where I live in Green Bay, Wisconsin was -6 degrees, with a -30 degree wind chill. For those who live in climates where…
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Can I Be Direct…? Part V

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So, the question comes up... with the ease of connecting through e-mail, social networking sites, and other online media, does traditional or direct mail have a place anymore? Well it…
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Can I Be Direct…? Part IV

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It's 1959...; this poor gal's juggling eighteen things and managing multiple deadlines. The phone is ringing off the hook... that's good. But junk mail is pouring in at the rate…
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Can I Be Direct…? Part III

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You don't like spam. Neither do I..., and neither do our potential customers. Spam is simply junk mail... electronically or otherwise. Spam annoys. So, here is easy advice; don't spam...,…
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Can I Be Direct…? Part II

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Yesterday, I wrote about receiving a 'direct mail' piece crammed with many gawdy, hard-to-read, large display ads for local business... you can read it here. One thing is for sure...,…
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Can I Be Direct…? Part I

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So..., today I picked up a piece of 'direct mail' that was sent to me by the 'nation's premier' advertising magazine. That's what their website says anyway. Unbelievable. This is…
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Can We Talk…? Part III

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Okay... so what about this habit of not screening incoming calls, which I wrote about here and here. Remember, I learned this over twenty years ago from an incredible PR…
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Can We Talk…? Part II

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It was just another incoming call... one of tens of thousands I've received over the years.  Not knowing the caller, I simply picked up and as usual said, "Hi, this…
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I Wonder What’s His Angle…? Part II

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Yesterday, I wrote of thoughts that were inspired while watching one of the classic movies of all time.  You can scroll down to read it, or just click here to…
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