Tag: niche

All The Same…? Part I

So, a while back I attended a mini-seminar by an expert (consultant) on the internet, and it's effect on turning your product or service into a commodity... whatever it may…
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Better Networking… Part V

Want to eliminate the 'waste of time' and 'weak ROI' issues from your next trade show or networking event? Well, of course... we all do. May I suggest that in the future,…
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Better Networking… Part IV

So, if the purpose of networking is to build a network, then what is the purpose of building a network? The majority of the time that I ask this question…
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Better Networking… Part II

As I mentioned yesterday, networking is one of your most powerful tools in creating influence for your business. I find, however, that most small business leaders that I speak with…
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Unlikely Competitors… Part II

"So... who is our biggest competitor?" That was the question I asked my team twenty-something years ago. And the answers flowed freely... naming every other staffing company of merit within…
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Black Friday Redux & Post-Christmas Musings

The lead story at every news break today was that Black Friday was back... this time for real as retailers braced for a flood of returns the day after Christmas.…
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Do You Know Your ABC’s…? Part II

Okay, so if we are committed to assembling a marketing dream team in 2009, we better get started. The core of the team is going to be... the team. Oh...,…
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Is It Really Just About Price? Part II

More and more, we're being told that everything is a commodity... that the time between invention or innovation and commoditization has been reduced to a fraction of the time we…
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