Tag: niche

All The Same…? Part I

Posted on by Steve Buelow

So, a while back I attended a mini-seminar by an expert (consultant) on the internet, and it's effect on turning your product or service into a commodity... whatever it may…
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Better Networking… Part V

Posted on by Steve Buelow

Want to eliminate the 'waste of time' and 'weak ROI' issues from your next trade show or networking event? Well, of course... we all do. May I suggest that in the future,…
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Better Networking… Part IV

Posted on by Steve Buelow

So, if the purpose of networking is to build a network, then what is the purpose of building a network? The majority of the time that I ask this question…
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Better Networking… Part II

Posted on by Steve Buelow

As I mentioned yesterday, networking is one of your most powerful tools in creating influence for your business. I find, however, that most small business leaders that I speak with…
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Unlikely Competitors… Part II

Posted on by Steve Buelow

"So... who is our biggest competitor?" That was the question I asked my team twenty-something years ago. And the answers flowed freely... naming every other staffing company of merit within…
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Black Friday Redux & Post-Christmas Musings

Posted on by Steve Buelow

The lead story at every news break today was that Black Friday was back... this time for real as retailers braced for a flood of returns the day after Christmas.…
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Do You Know Your ABC’s…? Part II

Posted on by Steve Buelow

Okay, so if we are committed to assembling a marketing dream team in 2009, we better get started. The core of the team is going to be... the team. Oh...,…
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Is It Really Just About Price? Part II

Posted on by Steve Buelow

More and more, we're being told that everything is a commodity... that the time between invention or innovation and commoditization has been reduced to a fraction of the time we…
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