Tag: online media

Do Unto Others…

No doubt we're all familiar with the Golden Rule which states that we are to do unto others what we would have done unto us. There is also a counterpart,…
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Hitting The Target… Part III

Although cable television had been around for decades, the 1980's saw its entry into the mainstream. The attraction was two-fold. First, we now had 24 hour news and entertainment on…
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How we do, what we do…

I was asked the other day about our marketing plans as we launch our practice. Actually, the question revolved around the topic of new and emerging media, web-based marketing, and…
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No Thanks, I’m Just… Researching.

As we're out and about, going from store to store... the same two-sentence conversations are happening everywhere. The question is familiar to all of us, "Can I help you?"... as…
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Black Friday Redux & Post-Christmas Musings

The lead story at every news break today was that Black Friday was back... this time for real as retailers braced for a flood of returns the day after Christmas.…
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Powerful Connections…

Three or four years ago, after hearing so much about social networking and it's potential impact on small business marketing, I needed to find out what the buzz was all about.…
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Which Way To Go… ?

The story you are about to hear is... well, you know it's true. The names have been changed so you can plug in your own... Monday morning. All six incoming…
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What’s Your Story?

So, how often would you advertise if it cost you next to nothing? Or would you prefer PR releases for the same price? Okay, you got it... Imagine this... The…
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It’s Just A Fad…?

A New York Times article dated March 1, 1901 shocks us with the news that "Farmers in the country adjacent to Chicago are taking up the automobile fad"! Just what…
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Getting To Know…You

Okay, so the car is packed... phone's charged... GPS is programmed. Just one quick check of the house, and yup... you're ready to go. Oh yeah, just one last thing...…
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