Tag: reputation

Is Good Enough… Good Enough?

Okay, so I was speaking with several business consultants... no, that's not really true; I was listening to several business consultants, and hoping that none of what they said would…
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Leadership and Marketing… Part III

So, the other day we began talking about the roles of Leadership and Marketing, and why they are so integral to a good business... and a good life. We also…
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Leadership and Marketing… Part II

So, yesterday I laid out seven reasons why so much of my time goes into thinking, writing, and teaching about Leadership and Marketing. I'll expand on the first two of…
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Relationship Basics… Part II

Okay... so if great relationships are the secret to a satisfying and meaningful life... and if successful long term relationships are fueled by common values... where do we begin? We…
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Value Vs. Values… Part 2

A decade ago, 'Corporate Mission Statements' were all the rage. Much thought, countless hours and tens of thousands... wait, hundreds of thousands... no, HUNDREDS OF MILLIONS OF DOLLARS were spent…
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Do Something…

Okay... so I was twenty-five years old... just hired to help establish a skilled-trades division for a regional staffing company... first day in the office. My boss approaches, "We can…
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Predicting Buyer Behavior…

"Past behavior is a good indicator of future behavior." Over twenty years ago, I wrote this simple sentence. Along with two others, it served as a foundation when I launched…
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How we do, what we do…

I was asked the other day about our marketing plans as we launch our practice. Actually, the question revolved around the topic of new and emerging media, web-based marketing, and…
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Goals for 2009…

A few additional thoughts as you finalize your list of goals for the new year. First, be sure that they are important to you; that they are worthy of the…
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Do You Know Your ABC’s…? Part I

In yesterday's post, we discussed the great ability that we have as small business owners and marketers to differentiate ourselves from our competitors. This is true for both product and…
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