small business marketing – Page 2

Tag: small business marketing

Is It Time For A Change…? Part I

Posted on February 21, 2009 by Steve Buelow

Recently, I was speaking with an independent insurance agent who is feeling the effects of the self-serve internet age. They have traditionally carried a fairly significant mass-advertising budget, but now…

Better Networking… Part V

Posted on February 19, 2009 by Steve Buelow

Want to eliminate the 'waste of time' and 'weak ROI' issues from your next trade show or networking event? Well, of course... we all do. May I suggest that in the future,…

Better Networking… Part IV

Posted on February 18, 2009 by Steve Buelow

So, if the purpose of networking is to build a network, then what is the purpose of building a network? The majority of the time that I ask this question…

Better Networking… Part III

Posted on February 16, 2009 by Steve Buelow

In my experience, the top three reasons small business owners cite in not wanting to attend networking events are: 1) They have other uses for their time, but feel an…

Better Networking… Part II

Posted on February 15, 2009 by Steve Buelow

As I mentioned yesterday, networking is one of your most powerful tools in creating influence for your business. I find, however, that most small business leaders that I speak with…

Better Networking… Part I

Posted on February 14, 2009 by Steve Buelow

So I'm speaking with a small business owner when suddenly the subject of networking comes up. "Oh, shoot... that reminds me..." he says. "I have a networking function that I…

Relationship Basics… Part I

Posted on February 5, 2009 by Steve Buelow

Here are the first two sets of numbers I measure when evaluating the health of business relationships: 1) How much of the current year's business is repeat business? 2) How…

Your Best Customers… Part II

Posted on February 4, 2009 by Steve Buelow

In the spirit of yesterday's article, I thought I would do a little unscientific test today. So I spoke with three random people (I said it was unscientific), and asked…

Your Best Customers… Part I

Posted on February 3, 2009 by Steve Buelow

I'm minding my own business, enjoying a coffee at a local Barnes and Noble when two thirty-something business guys sit down right behind me. It's cramped, and short of cupping…

Value Vs. Values… Part 2

Posted on January 31, 2009 by Steve Buelow

A decade ago, 'Corporate Mission Statements' were all the rage. Much thought, countless hours and tens of thousands... wait, hundreds of thousands... no, HUNDREDS OF MILLIONS OF DOLLARS were spent…