small business marketing – Page 3

Tag: small business marketing

Value Vs. Values… Part 1

Posted on January 30, 2009 by Steve Buelow

Earlier today, I heard yet another radio commercial espousing a local company's unwavering commitment to providing 'value' for their customers. Of course, this carries as much weight as the myriad…

Is This Place Safe…? Part II

Posted on January 27, 2009 by Steve Buelow

Awhile back, I spoke with a small business leader who was struggling. I asked him how many ideas he had coming in from the field... from his staff, as well…

Unlikely Competitors… Part IV

Posted on January 25, 2009 by Steve Buelow

Competition that is right out front is pretty easy to identify. These are other service businesses that provide similar solutions to exactly the same challenges that we address with our clients.…

Unlikely Competitors… Part III

Posted on January 24, 2009 by Steve Buelow

If you manufacture computer screens... or coffee cups, step ladders... or any other product from feather dusters to construction equipment... it's pretty easy to figure out where your main competition…

Unlikely Competitors… Part II

Posted on January 23, 2009 by Steve Buelow

"So... who is our biggest competitor?" That was the question I asked my team twenty-something years ago. And the answers flowed freely... naming every other staffing company of merit within…

Unlikely Competitors… Part I

Posted on January 22, 2009 by Steve Buelow

Okay... as small business owners, leaders, and marketers, we all know that in order to soar we need to create a sound marketing plan. So let's see... what did we…

Hitting The Target… Part III

Posted on January 19, 2009 by Steve Buelow

Although cable television had been around for decades, the 1980's saw its entry into the mainstream. The attraction was two-fold. First, we now had 24 hour news and entertainment on…

Hitting The Target… Part II

Posted on January 18, 2009 by Steve Buelow

Recent studies show that most people now consider advertising during their favorite programming to be an interruption... which of course, it is. Whatever you are watching, or listening to, stops...…

Hitting The Target… Part I

Posted on January 17, 2009 by Steve Buelow

Short of Super Bowl Sunday, have you ever rushed right home because you were afraid you'd miss some critically important commercials on network T.V.? Do you often long for the…

What Is Your Position…?

Posted on January 14, 2009 by Steve Buelow

For the third time in as many days, I was privy to a discussion between small business owners and marketers which revolved around the topic of 'positioning'. These conversations were…