Tag: trust

What Are You (really) Working For? Part IV

Every once in a while, we all need to get a second opinion... or maybe a third. An outside, objective perspective can sometimes bring real clarity to situations, and options…
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Do Unto Others…

No doubt we're all familiar with the Golden Rule which states that we are to do unto others what we would have done unto us. There is also a counterpart,…
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Relationship Basics… Part II

Okay... so if great relationships are the secret to a satisfying and meaningful life... and if successful long term relationships are fueled by common values... where do we begin? We…
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Do You Know Your ABC’s…? Part I

In yesterday's post, we discussed the great ability that we have as small business owners and marketers to differentiate ourselves from our competitors. This is true for both product and…
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I Wonder What’s His Angle…? Part I

As this is being typed, I am watching the 1954 classic, White Christmas; I love that movie. You may remember that toward the beginning, the characters played by Bing Crosby…
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Is Bigger Always Better…? Part III

You can get very big by staying small. In a previous post, I talked about turning around a company with my desire to stay local. Here's how we did it:…
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Engage Ideal Customers In TheirSpace…

Yesterday I wrote that in regard to the potential applications for small business marketing, I was not initially impressed with social media in general, or social networking in particular. In…
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Some Things Never Change… Part V.

...get up go to work drive home get up go to work drive home get up go to work drive home get up go to work drive home get up…
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Getting To Know…You

Okay, so the car is packed... phone's charged... GPS is programmed. Just one quick check of the house, and yup... you're ready to go. Oh yeah, just one last thing...…
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Standing Out From The Crowd

As we discussed in yesterday's post, I've been thinking. When it comes to experiencing sustainable and long-term success, which is most important, "what you know" or "who you know"? It's…
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