Tag: word of mouth

Checking The Pulse Of A Healthy Business…

One of the quickest measures to evaluate the current health, and future potential, of any small business is to look at one simple statistic. This is information you likely have…
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‘Tis The Season…

Seasons are important. Many small businesses do half their annual volume during 'their' season, whenever that is, and however long it lasts. If you are involved in retailing... web-based or…
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Turning Rants Into Raves…

I got a call today from someone who raved about the service they received yesterday while flying United Airlines through Chicago. This... on one of the busiest travel days of…
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Your best customers…

You would love to have me for a customer. It's not just because of the volume of stuff I would buy, though of course that's important to you. And it's…
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What’s the difference…?

Okay..., so how different is one drycleaner or laundromat from another? Or one mega-grocery chain store from its closest compeitor? What about one branch or another at the county library,…
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Can We Talk…? Part I

OMG... was I fired up...! The year was 1986. I was twenty-five, on the rise in my corporate job... and right outside my office door was a gal to prove…
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