No doubt we're all familiar with the Golden Rule which states that we are to do unto others what we would have done unto us. There is also a counterpart,…
Okay, quick... what was the first thought that came into your mind when you read that title? A) Peace B) Joy C) Happiness D) Excitement What... you say? You don't…
Well, I wasn't really planning to carry this topic over from yesterday; however, a conversation earlier today made me want to expand on it. I was asked the question whether…
Okay, so yesterday I introduced you to an expert (consultant) who makes his living going from live presentation to live presentation, lecturing business groups on his theory that live presentations…
I'm minding my own business, enjoying a coffee at a local Barnes and Noble when two thirty-something business guys sit down right behind me. It's cramped, and short of cupping…
Earlier today, I heard yet another radio commercial espousing a local company's unwavering commitment to providing 'value' for their customers. Of course, this carries as much weight as the myriad…
As we're out and about, going from store to store... the same two-sentence conversations are happening everywhere. The question is familiar to all of us, "Can I help you?"... as…
In yesterday's post, we discussed the great ability that we have as small business owners and marketers to differentiate ourselves from our competitors. This is true for both product and…
Okay..., so how different is one drycleaner or laundromat from another? Or one mega-grocery chain store from its closest compeitor? What about one branch or another at the county library,…
Okay, so early this morning the temperature where I live in Green Bay, Wisconsin was -6 degrees, with a -30 degree wind chill. For those who live in climates where…