customers as marketers – SteveBuelow.com

Tag: customers as marketers

As Fun As A Trip To The Dentist…

Posted on April 2, 2009 by Steve Buelow

Okay, quick... what was the first thought that came into your mind when you read that title? A) Peace B) Joy C) Happiness D) Excitement What... you say? You don't…

Is This Place Safe…? Part III

Posted on January 28, 2009 by Steve Buelow

There's an old saying that "it's lonely at the top". And yes, I have met some lonely leaders over the years... but it was of their own choosing. It's only…

Is This Place Safe…? Part II

Posted on January 27, 2009 by Steve Buelow

Awhile back, I spoke with a small business leader who was struggling. I asked him how many ideas he had coming in from the field... from his staff, as well…

How we do, what we do…

Posted on January 6, 2009 by Steve Buelow

I was asked the other day about our marketing plans as we launch our practice. Actually, the question revolved around the topic of new and emerging media, web-based marketing, and…

Checking The Pulse Of A Healthy Business…

Posted on January 5, 2009 by Steve Buelow

One of the quickest measures to evaluate the current health, and future potential, of any small business is to look at one simple statistic. This is information you likely have…

‘Tis The Season…

Posted on December 27, 2008 by Steve Buelow

Seasons are important. Many small businesses do half their annual volume during 'their' season, whenever that is, and however long it lasts. If you are involved in retailing... web-based or…

Turning Rants Into Raves…

Posted on December 24, 2008 by Steve Buelow

I got a call today from someone who raved about the service they received yesterday while flying United Airlines through Chicago. This... on one of the busiest travel days of…

Your best customers…

Posted on December 23, 2008 by Steve Buelow

You would love to have me for a customer. It's not just because of the volume of stuff I would buy, though of course that's important to you. And it's…

What’s the difference…?

Posted on December 19, 2008 by Steve Buelow

Okay..., so how different is one drycleaner or laundromat from another? Or one mega-grocery chain store from its closest compeitor? What about one branch or another at the county library,…

What’s Your Story?

Posted on November 17, 2008 by Steve Buelow

So, how often would you advertise if it cost you next to nothing? Or would you prefer PR releases for the same price? Okay, you got it... Imagine this... The…