employees as marketers – SteveBuelow.com

Tag: employees as marketers

The Buck Stops Where…

Posted on June 28, 2011 by Steve Buelow

I've made a lot of mistakes in business over the years. Most were pretty minor... but several were... let's just say, significant learning experiences. One of the biggest was that…

Your Best Customers… Part II

Posted on February 4, 2009 by Steve Buelow

In the spirit of yesterday's article, I thought I would do a little unscientific test today. So I spoke with three random people (I said it was unscientific), and asked…

No Thanks, I’m Just… Researching.

Posted on December 28, 2008 by Steve Buelow

As we're out and about, going from store to store... the same two-sentence conversations are happening everywhere. The question is familiar to all of us, "Can I help you?"... as…

‘Tis The Season…

Posted on December 27, 2008 by Steve Buelow

Seasons are important. Many small businesses do half their annual volume during 'their' season, whenever that is, and however long it lasts. If you are involved in retailing... web-based or…

Do You Know Your ABC’s…? Part III

Posted on December 22, 2008 by Steve Buelow

One of the most common frustrations I hear from small business owners is that their employees just don't treat the business with the same degree of care that the owners…

Do You Know Your ABC’s…? Part I

Posted on December 20, 2008 by Steve Buelow

In yesterday's post, we discussed the great ability that we have as small business owners and marketers to differentiate ourselves from our competitors. This is true for both product and…

What’s the difference…?

Posted on December 19, 2008 by Steve Buelow

Okay..., so how different is one drycleaner or laundromat from another? Or one mega-grocery chain store from its closest compeitor? What about one branch or another at the county library,…

And If The Competition Jumped In The Lake…?

Posted on November 21, 2008 by Steve Buelow

"But Mom... everyone else gets to go! Bobby gets to go!!!" "And if Bobby jumped in the lake... would you jump in too?" my mother calmly asked. I hated that…

What’s Your Story?

Posted on November 17, 2008 by Steve Buelow

So, how often would you advertise if it cost you next to nothing? Or would you prefer PR releases for the same price? Okay, you got it... Imagine this... The…