Tag: sales

Better Networking… Part V

Want to eliminate the 'waste of time' and 'weak ROI' issues from your next trade show or networking event? Well, of course... we all do. May I suggest that in the future,…
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Better Networking… Part IV

So, if the purpose of networking is to build a network, then what is the purpose of building a network? The majority of the time that I ask this question…
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Better Networking… Part III

In my experience, the top three reasons small business owners cite in not wanting to attend networking events are: 1) They have other uses for their time, but feel an…
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Better Networking… Part I

So I'm speaking with a small business owner when suddenly the subject of networking comes up. "Oh, shoot... that reminds me..." he says. "I have a networking function that I…
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Unlikely Competitors… Part I

Okay... as small business owners, leaders, and marketers, we all know that in order to soar we need to create a sound marketing plan. So let's see... what did we…
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Do Something…

Okay... so I was twenty-five years old... just hired to help establish a skilled-trades division for a regional staffing company... first day in the office. My boss approaches, "We can…
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Hitting The Target… Part II

Recent studies show that most people now consider advertising during their favorite programming to be an interruption... which of course, it is. Whatever you are watching, or listening to, stops...…
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Checking The Pulse Of A Healthy Business…

One of the quickest measures to evaluate the current health, and future potential, of any small business is to look at one simple statistic. This is information you likely have…
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