Tag: ideal customers

Unlikely Competitors… Part III

Posted on by Steve Buelow

If you manufacture computer screens... or coffee cups, step ladders... or any other product from feather dusters to construction equipment... it's pretty easy to figure out where your main competition…
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Hitting The Target… Part III

Posted on by Steve Buelow

Although cable television had been around for decades, the 1980's saw its entry into the mainstream. The attraction was two-fold. First, we now had 24 hour news and entertainment on…
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Hitting The Target… Part II

Posted on by Steve Buelow

Recent studies show that most people now consider advertising during their favorite programming to be an interruption... which of course, it is. Whatever you are watching, or listening to, stops...…
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Predicting Buyer Behavior…

Posted on by Steve Buelow

"Past behavior is a good indicator of future behavior." Over twenty years ago, I wrote this simple sentence. Along with two others, it served as a foundation when I launched…
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No Thanks, I’m Just… Researching.

Posted on by Steve Buelow

As we're out and about, going from store to store... the same two-sentence conversations are happening everywhere. The question is familiar to all of us, "Can I help you?"... as…
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‘Tis The Season…

Posted on by Steve Buelow

Seasons are important. Many small businesses do half their annual volume during 'their' season, whenever that is, and however long it lasts. If you are involved in retailing... web-based or…
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Black Friday Redux & Post-Christmas Musings

Posted on by Steve Buelow

The lead story at every news break today was that Black Friday was back... this time for real as retailers braced for a flood of returns the day after Christmas.…
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Merry Christmas 2008

Posted on by Steve Buelow

The news media continues to try and be relevent by telling people what they ought to do, ought to buy, and ought to spend (or not), based on what other…
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Your best customers…

Posted on by Steve Buelow

You would love to have me for a customer. It's not just because of the volume of stuff I would buy, though of course that's important to you. And it's…
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What’s the difference…?

Posted on by Steve Buelow

Okay..., so how different is one drycleaner or laundromat from another? Or one mega-grocery chain store from its closest compeitor? What about one branch or another at the county library,…
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