Okay... so I was twenty-five years old... just hired to help establish a skilled-trades division for a regional staffing company... first day in the office. My boss approaches, "We can…
Although cable television had been around for decades, the 1980's saw its entry into the mainstream. The attraction was two-fold. First, we now had 24 hour news and entertainment on…
Recent studies show that most people now consider advertising during their favorite programming to be an interruption... which of course, it is. Whatever you are watching, or listening to, stops...…
Short of Super Bowl Sunday, have you ever rushed right home because you were afraid you'd miss some critically important commercials on network T.V.? Do you often long for the…
This afternoon, just after 2:30 p.m. (CST), I turned on the radio..; twenty seconds later, I turned on the T.V. Unbelievable... U.S. Airways Flight 1549 was in the water, and…
For the third time in as many days, I was privy to a discussion between small business owners and marketers which revolved around the topic of 'positioning'. These conversations were…
One of the beauties (or curses) of small business is the extent to which it is typically intertwined with our personal lives. I recently spoke with someone who challenged this…
We often speak here about small business leadership and marketing principles for three reasons: 1) It's the theme of this blog and I don't want to get in trouble with…
As small business owners and leaders, not only are we charged with creating the vision for our organization... but also for ensuring that the vision becomes a reality. It is…
Effective small business leadership requires us to do many things consistently. Toward the top of every good leader's list will be the creation of the organizational vision(s) for specific areas…